4 Dec 2024

ARIDO Award: The Parker

The Parker brings next level luxury and a carefully curated living experience to the rental scene. A shining example of Figure3’s unique design approach to purpose-built rentals, The Parker places emphasis on social connection and community, coupled with an extensive upscale amenity offering.

Interior Designer: Dominic De Freitas, ARIDO
Design Team: Megan Hayward, Intern ARIDO; Nadine Burdak, ARIDO

Design Firm: Figure3

Photographer: Scott Norsworthy and Adrian Amariucai

The reception desk and the textured glass wall visible on the right and a small lounge area on the left, tall ceilings. The entire space is designed in light, silvery blond and cream colour scheme

Infused with cool Nordic design elements, the lobby features a stunning frosted glass wall and silvery
blond woods that emphasize the dramatic verticality of the space. The textured glass behind the reception desk is back lit for a diffused, icy glow, while biophilic elements in the lobby bring in year-round greenery. These cool finishes flow into the 10 Dean café, creating a continuity of design that encourages guests to naturally flow into the hospitality space.

A unique hospitality partnership with hip urban café 10 Dean amplifies the engaged lobby experience, which features a seamless flow between public and private spaces. In contrast to how rental lobbies were laid out in the past (bare and transient), the approach here focused on connection and convenience; a perfect complement to this amenity driven lifestyle.

A view of the cafe with the bar on the left and seating booth on the right, the space is filled with cool finishes and biophilic touches

The space looks beautiful, but is ultimately packed with strategic elements, branded experiences, warm materials, and intimate furniture groupings that influence desired behavior and elicit emotional responses and positive outcomes for our clients and their tenants.