ARIDO Award: Indigo, The Well
In the years leading up to this endeavor, Indigo had embarked on an exploratory path, expanding its product offerings, which altered the appearance of its stores. Recognizing the need for change, the strategy was to create a timeless design with maximum flexibility, transforming the store into a haven for booklovers and culture enthusiasts of all ages.
Category: SHOP
Interior Designer: Winnie Leung, ARIDO
Design Firm: Indigo Books & Music Inc.
Co-Design Joint Venture: Dalziel & Pow
Photographer: KH Images & BDP Nick Caville
The envisioned store design for Indigo at The Well in Toronto’s west end is a captivating blend of literary
wonder and creative inspiration.
Indigo’s new flagship at The Well, Toronto, marks a brand evolution. This 16,000-square-foot space embodies Indigo’s ethos, offering a community hub for book enthusiasts and cultural connoisseurs. It’s a sanctuary for reflection, a treasure trove for discovery, and a beacon of design and beauty.
Upon arrival, customers are welcomed by black-and-white photographs of celebrated culture-makers that adorn the fixture uppers. Intricate paper art and dioramas bring classic children’s book tales to life.
The beautifully designed wood book cases line the walls and shelves 40,000 curated books that beckon readers with their enticing covers and intriguing titles. The new fixture system ensures optimal flexibility for merchandise presentation. Well-displayed products lead to delightful discoveries during customers’ exploration journeys.
There are playful activations throughout the store interior offering something captivating at every corner to explore. A striking pop of red for the manga & graphic novel shop. A paper and stationery shop, where creativity flows freely. A home fragrance counter infuses the air with delightful scents. And a music corner, complete with a jukebox that invite you to select your favourite tunes. IndigoKids Haven lets little bookworms find solace in the IndigoKids department under the cloud-shape lights, where colourful, low seating welcomes them to immerse into cozy reading times.
This Indigo store pulses with life during special author events, captivating Storytime, and creative demos.
It truly lives up to its title—a “happy place” where stories unfold, creativity thrives, and community gathers.
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