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ARIDO Award: Keilhauer NYC Showroom

ARIDO Award: Keilhauer NYC Showroom

Located in a historic building at the New York Design Center, the Keilhauer Flagship showroom exemplifies innovation and hospitality-inspired design, redefining the traditional showroom experience.

Category: SHOP

Interior Designer: Suzanne Wilkinson, ARIDO
Design Team: Heather Woods, ARIDO
Design Firm: Figure3

Photographer: Steve Tsai

Colourful chairs and furniture are on display through the large window by the main entrance to the showroom leading to the reception desk

The interior is a dynamic, hospitality inspired retail environment that supports collaborative work to redefine the typical showroom experience, catering to the architectural and design community. The entryway features illuminated brand signage on a limestone feature wall with linear ridged paneling that evokes texture and the craftsmanship of a tailored suit, drawing in visitors from the hallway where the open layout showroom welcomes with a warm, inviting atmosphere.

a Kitchen like area in the showroom, with a large square island in the centre, with interesting multi light fixture above, and the furniture displays are visible in the background

Once inside, the new open layout serves as an inviting backdrop, with large windows that flood the space
with natural light, enhancing the overall experience. Radiating a timeless elegance and refined materiality, the showroom is basked in a warmth that deviates from a typical gallery-like furniture showroom environment. The design makes use of spatial irregularities and the unconventional floorplan within the historic building by hiding much of the column grid to evoke a sense of openness throughout. Clear circulation paths were prioritized to establish furniture groupings and maximize accessibility in the space.

At the heart of the showroom, guests can enjoy the stunning feature bar with an undeniable hospitality-like feel that encourages intentional guest interaction and can easily be activated to host events and product launches within the interior.

several lounge spaces and collaborative work spaces are visible, featuring Keilhauer furniture, in many different tones and colours, and materials

A variety of flexible workspaces highlight Keilhauer's diverse range of contract furniture solutions, intended to facilitate sales appointments, and creative co-working sessions. From warm lounges to collaborative workspaces and private offices, visitors can experience for themselves how Keilhauer products can enhance any workspace environment in context of use.

  • Large island set in the centre of the kitchen like space
  • This is a co working space with a large meeting room type of table and chairs, with office furniture displayed in vertical wall displays in the background
  • Lounge setting with a wall display in the background for lounge furniture and chairs
  • Lounge setting with a wall display on the right wall for lounge furniture and chairs, in the back the rest of the showroom can be seen
Suzanne Wilkinson

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Suzanne Wilkinson

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