ARIDO Award: Rhythm
Rhythm distinguishes itself as a premium rental community, offering striking contemporary design and exceptional modern amenities tailored for a youthful Gen Z and Millennial demographic with a dynamic lifestyle.
Category: LIVE TOGETHER
Interior Designer: Dominic De Freitas, ARIDO
Design Team: Nadine Burdak, ARIDO; Megan Hayward, Intern ARIDO
Design Firm: Figure3
Photographer: Gleb Gomberg
The design solution was inspired by the feeling of stepping into a hip urban hotel; a thriving community
where each amenity space adds value and convenience and allows guests and residents to
thrive.
Established with a clear brand vision from the onset, the design looked to seamlessly translate the energy and movement inherent to the brand, into the physical space. The design translates the essence of Rhythm, and the brand values and identity into the physical space, placing emphasis on community, and providing ample opportunities for residents to socialize.
With a strong brand presence to guide our design team, an impressive 3-dimensional fin installation is placed along the ceiling in the lobby, drawing attention to the double height space. This is a direct representation of the wave pattern, a recognizable element of the Rhythm brand that provided inspiration throughout the visioning process.
Unlike conventional rental lobbies, Rhythm prioritizes resident connection, enriching the amenity-driven
lifestyle. Strategic design choices, from warm materials to intimate furniture arrangements, shape
behavior and evoke positive emotions.
A mid-tone monochromatic base creates a timeless foundation, full of warm wood and terrazzo, that feels
both comforting and familiar. Eye-catching details such as custom wall graphics, bright furniture, and
dynamic patterns are layered onto the neutral base; inspired by pop art, and retro 60’s design elements
that appeal to this youthful demographic.
The design and amenity programming introduce a unique, socially driven lifestyle previously unparalleled in Ottawa.
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