Luxury lives in this high-end condo presentation center

Luxury lives in this high-end condo presentation center

Formerly a retail space, this boutique style presentation centre for a church conversion connecting a new four-storey condominium in Toronto's High Park neighbourhood, was envisioned to communicate a luxury lifestyle. The design team’s primary approach was to focus on creating well-appointed vignettes that reflected the building’s final look, while also creating a special experience for potential purchasers.

Interior Designers: Kelly Cray, ARIDO; Neil Jonsohn, ARIDO

Design Firm: U31

Photographer: Jac Jacobson

Entrance to the main central presentation space showcasing wood and metal separators between the rooms

As the client was a new player in the condominium market, it was important to establish a highly credible sales story for potential purchasers. The design team’s key strategy was to use high quality materials and elements and setting up a well crafted, high end experience.

Welcoming reception desk area, modern clean lines of the marble and wood front desk
Kitchen vignette-Modern Dark colored wood kitchen cabinets and island with white countertops and walls with beautiful abstract artwork on the wall.

The open concept kitchen, bath and living-room vignettes offer a glimpse of the residences’ quality finishes: layers of light travertine, marble, lacquer surrounds, and quartz countertops combine with contemporary matte black fixtures and gold accents.

A living room setting with luxurious finishes and built-ins on the walls and modern high end furniture, all in welcoming beige and white neutral palette
Bathroom vignette-soaker tub and a shower, white and grey marble walls and floors, clean modern lines on the vanity and black hardware throughout

Inspiration was drawn from the century old ‘High Park Alhambra’ church’s Neo Gothic architecture, as well as from a contemporary sensibility. As such, classically inspired details like the artist-crafted mural spanning a longwall and the ceiling treatment of repurposed white washed tin tiles blend effortlessly with streamlined cabinetry and furniture forms.

Central area of the presentation center with the large 3D model of the condo building and a large modern white light fixture above. Two monitors on the wall in the back.

Transitions between each zone of this presentation centre are fashioned in custom Deco-inspired metal screens, abstractly referencing the development’s branding logo, and helping to define reception and sales areas.

Upon arrival, visitors encounter well executed craftsmanship in the reception area and throughout. The luxurious style is evident all around this presentation centre; from the high-end bathroom design featuring marble-like porcelain feature walls and high end fixtures, to the modern, streamlined kitchen, reassuring the purchaser of the upgraded options awaiting them. 

Closing office looks like a high end dining room setting, with large framed photos on the walls, beautiful light fixture

The closing office, used for private sales negotiations, is a dining room setting, keeping up with the inviting residential feel. The challenging low ceilings in this interior were remedied by introducing lower surrounds in key areas to give the illusion of a higher overall ceiling height. The layout facilitates an impactful and personalized experience at a crucial point in the home building process and the cozy fireplace and comfortable seating encourages visitors to feel ‘at home’.

Kelly Cray

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