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Interior design is key to expressing the brand experience

Interior design is key to expressing the brand experience

The design for Picnic Food’s first street-front shop had to reference previous iterations, in subterranean concourses, in a refreshed experience.

Interior Designers: Ashley Rumsey, ARIDO; Stanley Sun, ARIDO

Design Firm: Mason Studio

Design Team: Marti Hawkins, Intern ARIDO

With more expansion in mind, an adaptable design needed features that would be both easily replicable as well as physically identifiable as key symbols of the brand experience. Repeated linear woven wood textures recall textiles commonly associated with picnics and become an iconic design element for future locations. The communal dining table returns on a trestle base while the lime and watermelon brand colours are present via with greenery in terracotta pots.

  • Tambour walls line the walls of this grab and go sandwich cafe.
  • Welcome to Picnic food, where the natural, modern space upholds the brand values of this cafe serving fresh and unprocessed grab and go food.
  • Detail of pendant lamps with pale natural shades.
  • Two pendant lamps have shades made of pale natural material to exend the natual, biophilic feel of the space.
  • The wall of chilled prepared foods at this grab and go cafe has a detail of wood slats overhead.
  • A picnic table against a wall provides a quick spot to sit for a minute, next to a wall of chilled prepared foods.
  • View of counter space with inset shelves for additional product display.
  • Detail view of tambour walls and ceiling with two modern pendant lamps overhead. A shelf of plants adds to the biophilic warmth of the space.
  • Tambour strips of wood line the walls and slide up to the ceiling, extending the long appearance of the picnic table in the sandwich cafe.
Ashley Rumsey

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